Canvas
Space to breathe.
THE SPAN IDENTITY · V1.0A little less between.
A little less between.
A brand with room
to move.
Calm by nature. Clear by design.
A familiar connection to what’s next.
01 / THE MARK
A connection, in its simplest form.
The double arch connects two sides while leaving the center open. Keep the lowercase name and its period. Give the mark room to breathe.
Keep one quarter of the mark’s width as clearspace. Minimum sizes: 24 px for the mark, 112 px for the complete wordmark.
02 / THE PALETTE
Grounded, with a little optimism.
Ink
Clarity in every detail.
Lime
A little forward energy.
Moss
A grounded accent.
Use Ink for small text. Lime belongs on actions and dark surfaces. Moss is for large type and accents. The guide includes contrast values and pairings.
03 / THE TYPE
Familiar letters. A little more space.
SYSTEM SANS / THE SAME TYPE AS THE EXTENSION
Aa Bb Cc.
Less in the way.
The type is already at home on your device. Bold ideas, tightly set. Clear details, with room between the lines.
HeadlinesQuietly confident.
Body & interface
Choose an asset. See the details. Explore what’s next.
04 / THE VOICEA useful friend.
A useful friend.
Never a louder one.
Give people room.
Keep the pace considered. Explain the next step without adding pressure.
Say what happens.
Use familiar words. Make the useful details easy to find and understand.
Leave the door open.
Focus on possibility without promising features that aren’t there yet.
A clear identity starts with an honest introduction. Span currently runs entirely offline. No real transactions, verified live routes, or partnership claims.
MAKE SOMETHING FEEL LIKE SPAN.The essentials.